Worried about losing your SEO if you transfer to Showit? Here’s what you need to know

If you’re considering switching your website platform to Showit (or any other platform), you might be wondering: Will I lose all my SEO? 

You’ve spent time building up your rankings—can you really afford to start over?

The short answer is: As long as you handle your migration properly, your SEO won’t disappear.

You might see a temporary dip as Google re-crawls your new site, but if you follow the right steps, your rankings will stabilize—and could even improve if your new site is better structured.

So, don’t avoid switching platforms just because of this fear. You need to make the decision that’s best for your business.

Here’s how to make the transition without wrecking your search rankings.

1. Understand what stays & what doesn’t

✅ What you keep

Domain Authority – If you keep the same domain name, Google still recognizes your site’s authority. That means all the backlinks you’ve built and the reputation you’ve established online will carry over.

Business Identity – No matter how different your new site looks, search engines will still associate it with your business, as long as your domain remains the same.

🚫 What you need to rebuild

On-Page SEO Optimizations – Titles, meta descriptions, and alt text won’t automatically transfer. You’ll need to reapply them manually.

Page URLs & Internal Links – If any page URLs change, you’ll need to set up 301 redirects so Google knows where to find the new versions.

Existing Redirects – Any redirects you had set up on your old site won’t carry over automatically, so these need to be manually re-added.

2. Review your SEO rankings

Before you migrate, take stock of your current SEO so you know what you’re working with. Use tools like Google Search Console, UberSuggest, or Ahrefs to:

• Identify the keywords you’re currently ranking for
• Check your domain authority score
• See how many backlinks point to your site

This will help you compare before and after your migration, so you can track any changes and make improvements.

3. Keep your domain name the same

If possible, keep your domain name the same when switching platforms. Your domain is what holds all of your SEO credibility, and changing it makes things trickier.

If you do need to change your domain (like rebranding your business), you’ll need to set up 301 redirects from the old site to the new one to tell search engines where your content moved. Otherwise, you risk losing rankings and traffic.

4. Analyze and organize your pages

This is your chance to clean up your website structure!

Instead of just copying everything over exactly as it is, take a step back and decide:

• Which pages should stay exactly the same? (Key service pages, high-ranking blog posts)
• Which pages should be redirected? (Outdated or duplicate content that needs consolidation)
• Which pages should be removed? (Pages that no longer serve a purpose)

If your old website had a messy structure, don’t be afraid to improve it. Yes, you might see a short-term SEO dip as Google re-learns your site’s new structure, but in the long run, a better-organized website will help you rank higher and improve user experience.

Just make sure you set up 301 redirects for any pages you remove or rename, so users and search engines don’t hit dead ends.

5. Choose an SEO-optimized template

One of the easiest ways to make your website migration smoother is to start with a template that’s already built for SEO success. Our Showit website templates are designed with best practices baked in, so you don’t have to worry about the technical details.

For example, pages are designed with an SEO-friendly structure that includes text boxes that are properly tagged, and we include videos & tutorials to help you easily add your own SEO details.

Starting with an optimized template saves you time and effort—so you can focus on creating content that attracts your ideal clients.

6. Reapply SEO optimizations on your new site

Since you’re taking the time to re-evaluate your website content, now is the time to make sure it’s really optimized to work for you. Check out our guide on How to write SEO-friendly website copy (without sounding like a robot) to make sure your content is engaging and search-engine friendly

How to Write SEO-Friendly Website Copy (Without Sounding Like a Robot)

Since things like SEO titles, meta descriptions, and alt text don’t transfer automatically, you’ll need to manually add them back in.

Make sure:

• Every page has a custom SEO title & meta description (this helps with click-through rates!)
• Images have alt text for accessibility & SEO
• Headings and body text still include your target keywords
• Internal links are pointing to the right pages

7. Migrate your blog properly

If you’re moving from a WordPress blog to Showit, Showit’s team can migrate your blog for you! This ensures all your old blog content moves over without broken links.

Check that:

• All blog posts appear correctly on the new site
• Categories and tags are the same (or better organized)
• Old blog URLs are still working—or have proper redirects in place

8. Inform Google about your new site

Once your new site is live, you need to tell Google about it so it can crawl and index your pages faster.

Do this by:

• Submitting your new site map to Google Search Console
• Requesting a site recrawl so Google updates its records quickly

9. Monitor and improve post-launch

After your migration, keep an eye on your SEO rankings and website performance for the first few months.

Use Google Search Console to:

• Watch for crawl errors or broken links
• Check if rankings are stabilizing
• Identify any pages that need further optimization

If you see a dip, don’t panic! Google takes time to fully process site changes.

Keep optimizing, building backlinks, and creating valuable content, and your rankings should bounce back—possibly even stronger than before.

Don’t let SEO fears hold you back

Switching website platforms definitely doesn’t have to mean losing SEO. With the right strategy—keeping your domain, preserving key URLs, setting up redirects, and reapplying SEO best practices—you can make the move without major disruptions.

And if your site structure improves in the process?
You might just see an SEO boost in the long run.

Thinking of Switching? Let’s Chat!

If you’re ready for a website that feels as premium as the services you offer, Showit is the way to go. And we’d love to help you bring it to life!

💻 Want to see what’s possible? Check out our Showit website templates.

📅 Thinking about a custom design? Fill out the inquiry form!