Semi-Custom Brand
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$1,500
Willow Lane pairs editorial fonts with watercolor textures to create a sophisticated, minimal, and refined brand identity.
Upon purchase, we’ll work with you to customize this brand to match your vibe, so you can launch in days or weeks instead of months.
Each brand is limited to just 5 sales. So, while it’s not one-of-a-kind, it’s pretty darn close!
Ready-to-use files for both print and digital use, ensuring your brand looks great everywhere.
A detailed guide that helps you effectively use your brand's new look.
One round of revisions included to make sure everything’s just right.
Curated font choices that match the overall brand vibe, and and links to purchase if necessary.
Additional design elements that bring your brand to life beyond the logo.
Primary and secondary logos, along with any marks, stamps, or variations shown above, tweaked to fit your brand's name.
We fully customize each color palette to match your unique vibe.
What’s Included
This semi-custom brand is perfect for businesses who want a timeless, refined brand with a modern flair.
You’ll receive all your brand files, along with a Brand Guide, so you can start using your brand everywhere!
Launch your Brand
Keep your eye out for an email to book your Design Span and complete your Brand Assignment.
Book your Design Span
Select & purchase the brand that has an overall vibe you love. (Note: colors can be adjusted!)
Select your Brand
How It Works
During your Design Span, we’ll customize your brand for you, and make one round of revisions based on your feedback.
Preview your Designs
Due to the nature of digital file delivery, all sales are final. All payments must be completed before files are delivered. See terms here.
$1500
one-time payment
$770
2 monthly payments
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Save $90 when you pay in full!
Due to the digital nature of this product, all sales are final, including payment plans. By purchasing the product, you agree to our terms.
Your purchase includes the elements shown on the brand board above, as well as customization to the logo, color palette, and one additional element of your choice. Font licenses are not included in your purchase.
Due to the digital nature of this product, all sales are final, including payment plans. By purchasing the product, you agree to our terms.
Email us
We’d love to help! Shoot us an email and we’re happy to weigh in.
During your Design Span, we’ll customize the logo suite to match your business name, create a custom color palette for your brand, and adjust one additional element of your choosing. Our #1 priority is to craft something that's unique & represents your brand’s style, so if you need extra elements customized, we can chat about adding them on at our hourly rate.
Once you’re onboarded and complete your brand assignment, we'll have everything wrapped up in just 2 days. This includes customizing your brand, sending you the preview, making any revisions, and passing off your final files.
One round of revisions is included in each customization package. We’ve found that between our brand assignment and one round of revisions, we’re able to make sure everything feels just right. However, additional revisions can be added on at our hourly rate if needed.
Due to licensing rules, we can’t share the fonts directly with you, so we’ll provide a list with links for you to purchase. We aim to choose free or affordable fonts, typically around $30, and they can be written off as a business expense.
Each semi-custom brand is sold only 5 times to make sure it’s as limited edition as possible.
We’ll also tailor the logo suite to match your business name, create a custom color palette for your brand, and adjust one additional element of your choosing to make sure it’s unique and personalized.
If you need extra elements created or customized, let’s chat! We may be able to add them on at our hourly rate.
Due to the digital, customized nature of this product & service, we can't offer returns. But we're here to make sure you're thrilled with your brand, so if you have concerns, be sure to let us know. We're all about making sure you leave this process with a brand you love!
Think of our semi-custom brands as the sweet spot between DIY and fully custom design. They're perfect if you want to benefit from our branding expertise but aren't ready for the investment of a completely custom brand. Ideal for small businesses, those just starting, or anyone wanting to refresh their brand on a budget, our semi-custom options provide a distinctive, high-quality brand identity with enough flexibility to make it yours. If you're still wondering if this is the right fit for you, feel free to drop us a line at hi@heyhello.studio – we're here to help guide you through the process!
Is a semi-custom brand right for me?
Can I return my purchase if I change my mind?
What if I need more than what’s included?
Will my brand look unique compared to others?
Are the font files included in my purchase?
How many revisions are included?
How long is the process?
What elements will be customized?
Frequently Asked Questions