Kristen, founder of Identity Hair Co., came to us ready to uplevel her brand & website. She had a beautifully-designed salon, a killer team, and was delivering 5-star service to her guests—she just needed an online presence to match.

Kristen envisioned a brand that was clean & consistent, but also felt edgy and bold. She’s drawn to dark tones and a moody vibe, but still incorporates hand-done, organic decor + plants into her salon.

We used her love for black & white as a base, and introduced shades of green & gold to add warmth and depth. She and her team wore her brand colors for their photo shoot, bringing even more consistency into the brand.

We focused primarily on color, imagery & typography to bring her brand to life on the website, keeping things intentionally simple so the overall brand would feel confident, bold, and modern.