As a service provider, your website is your most important sales tool. It’s a dedicated space to connect with your ideal clients, free from the noise & distractions of social media.
And when it comes to making a strong first impression online, words are one of your most powerful tools.
Whether you’re in the beauty industry, wellness space, or offer any other kind of service, this guide is designed to help you write homepage copy that warmly welcomes visitors and quickly communicates what makes your brand unique.
Let’s get to crafting homepage copy that doesn’t just look good but actually turns curious clickers into die-hard clients.
The first thing visitors see when they land on your homepage is called the “Hero” section. Its goal is to immediately convey who you are & what you do, while sparking interest to keep scrolling.
Visitors should understand in 3-5 seconds exactly what you do & how it can benefit them.
Let’s dive into each of them in more detail:
Your headline is a concise one-liner that states what you do and how it benefits your ideal client.
Aim for fewer than 10 words and use the word “you” to speak directly to them and make it more relatable.
The subhead is where you flesh out that headline a bit more. Think of it as the second half of your elevator pitch; it gives a fuller picture of how your services benefit your dream client.
If they’re thinking, “Hey, this is for me!”—what’s next?
A call to action (CTA) guides them on the next step. Whether you want them to view your services, check out options, or just jump straight to contacting you, make it clear.
Feel free to use two buttons if needed — one to browse more options and another to inquire or book now.
Making Your Dream Home a Reality
Architectural designs you’ll love, tailored to your lifestyle.
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Transform Your Space, Transform Your Life
Interior design services that elevate your everyday.
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Find Your Ideal Home with Ease
Streamlined property search and stress-free buying process.
Unlocking Your Potential for Success
Tailored coaching for your professional growth.
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Revitalize Your Well-being, Naturally
Holistic healthcare solutions tailored to you.
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To enhance your search engine visibility, consider incorporating a keyword into the hero section. This simple step can make it easier for potential clients to discover you online.
Think of a word or phrase that people would type into a search engine when they’re looking for the services you offer. This keyword should be specific to your business and location, if applicable.
SEO Keyword Examples
By placing this keyword in a prominent spot, you’re making it clear to both search engines and your site visitors, making it a win-win!
One powerful way to instantly connect with your target audience is through a bold statement strategically placed on your homepage.
This single, well-crafted sentence or short paragraph aims to resonate with your visitors’ needs, struggles, or goals, making them feel seen and understood.
You’re also creating an immediate emotional connection, assuring them that they’re in the right place.
Yoga isn’t about touching your toes; it’s about what you learn on the way down.
More than just space — we’re the backdrop to your happily ever after.
Your hair, your rules. We beleive in style without boundaries.
You deserve a fitness solution that actually works.
Mental Health Counseling Service:
Feeling overwhelmed is not your destiny. We’re here to guide you towards a balanced life.
By implementing a bold statement that speaks directly to the concerns or aspirations of your visitors, you’re more likely to keep them engaged and guide them further down the conversion funnel.
A crucial part of any service provider’s homepage is making it clear what you actually do.
Your “Offerings” section is where you outline your core offerings in a clear, easy-to-understand manner.
We recommend breaking down your services into 2 or 3 easily digestible categories. For instance, if you are a spa, you might divide your services into Skincare, Body Care, and Mindfulness.
Remember, your website visitors may not be familiar with industry jargon, so it’s your job to educate them.
What We Do
Build muscle and boost your metabolism
Custom meal plans that complement your fitness goals
Work out from the comfort of your home
Home Cleaning Service:
Work With Us
Detailed cleaning for a sparkling home
Weekly or bi-weekly options
Carpet cleaning, window washing, and more
Digital Marketing Agency:
Boost your online visibility
|Social Media Management
Curated posts that engage
Quality content that converts
Having a well-thought-out Offerings section allows you to guide the narrative about your business, emphasizing the features that set you apart and directly addressing the needs of your potential customers.
The power of social proof can never be underestimated. A well-placed testimonial can tip the scales in your favor and convince potential clients that you’re the right choice.
The goal of this section is to add credibility and relatability to your service through the voices of satisfied customers, aiming to make visitors think, “I want to be able to say that!”
This section guides you on how to effectively utilize this powerful tool on your homepage.
By giving this section the attention it deserves, you not only validate your service but you also create a community of vocal supporters who can be your best marketers.
The “About” section of your homepage serves as a quick introduction to who you are and what makes you or your service unique. It’s like a brief elevator pitch presented right on your homepage.
This section is a teaser to your full ‘About’ page, and it’s particularly important because it establishes your brand voice and personality, helping potential customers connect with you on a more personal level.
Made with Love, Baked for You
We’re a family-run bakery bringing the taste of homemade pies to your table. Celebrate life’s sweetest moments with us.
Your Safety, Our Priority
Our team of experienced electricians is committed to making your home safer and more efficient. We provide high-quality work, using only the best materials. Trust us for all your electrical needs.
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Transforming Your Outdoor Space, One Leaf at a Time
Transforming outdoor spaces is our passion. With over a decade in the landscaping business, we blend functionality and aesthetics to create your dream garden. Our designs are eco-friendly and tailored to your lifestyle. Let’s create something beautiful together.
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Unlocking Your Brand’s Full Potential
Founded in 2010, our digital marketing agency helps businesses grow their online presence. From SEO to social media campaigns, we offer a full spectrum of services. We pride ourselves on building long-term relationships with our clients. Our results-driven approach has helped businesses increase their revenue by an average of 35% in the first year alone. Let us help you achieve your business goals.
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Taking the Guesswork Out of Your Finances
We understand the unique challenges faced by small business owners. That’s why we offer flexible, affordable accounting services designed just for you. No jargon, no fuss, just straightforward financial advice. We’re not just accountants; we’re your partners in business. Take the stress out of finance and focus on what you do best
[Let’s Get Acquainted]
One of the most vital sections on your homepage is the “How We’re Different” section, also known as “Why Choose Us” or “What Makes Us Special.”
This is where you have a golden opportunity to set your brand apart from the competition.
The main goal of this section is to communicate the key qualities that make your services unique and why potential customers should choose you over your competitors.
Need help uncovering what makes you special? Check out Exercise 3 inside our free Brand Strategy Workbook!
Not Your Average Salon
Because your beauty needs are unique, just like you.
Beauticians trained at top schools to give you the luxury experience you deserve.
Unwind in our tranquil environment designed for maximum comfort.
Tax Season, Stress-Free
The most money in your pocket; we find deductions others miss.
We’re clear on fees upfront; no surprises when the bill comes.
Say goodbye to late fees; we ensure your taxes are filed on time.
Balanced Living, Real Results
We consider every aspect of your well-being.
Your privacy is our utmost priority.
Online and in-person sessions to fit your lifestyle.
By nailing this section, you’ll not only inform but also convince potential clients that you’re the best choice for them.
The final call to action (CTA) is your last pitch to the visitor. It’s your chance to not only summarize what you offer, but also to persuade potential clients to take the next step.
You want to offer a persuasive invitation that compels visitors to take immediate action, whether that’s reaching out, signing up, or making a purchase.
Ready to feel amazing in your skin?
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Say goodbye to tax stress AND get your weekends back.
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Isn’t it time you put your mental health first?
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Stop guessing. Start growing your brand.
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By crafting a compelling final CTA, you’re not just ending your homepage on a high note—you’re potentially converting a casual visitor into a committed client.
Now that you know how to nail your copy, grab the template designed for service providers: Brooklyn South.
It’s strategically crafted to help you book more clients and charge higher rates, and it’s built for the Showit platform — the easiest & best website platform out there.