Packaging & pricing your services to get the “Yes!”

When a potential client lands on your website, you want it to feel like the easiest decision they’ve made all week—“Yep, this is who I want to work with.”

But no matter how stunning your website is, if your services are confusing, hard to find, or priced in a way that feels mysterious, people will bounce.

By following our step-by-step process, you can design and price your services in a way that feels natural, approachable, and super easy for people to book.

Why you should package your services

Your services aren’t just a price list, they’re part of your brand story.

Thoughtful, well-designed packages:

• Make it easier for your dream clients to hire you
• Help you feel confident charging what your services are worth
• Set clearer expectations so you can work smarter

We’ve seen this over and over—when your services are clear and easy to buy, your business grows. Plus, when you feel good about your pricing, you show up and sell with way more confidence.

Step 1: Get clear on your core services

Start by defining what you actually want to offer.

✅ What lights you up?
✅ What do you want to be known for?
✅ What are people always asking you to do?

💡 Pro tip: You don’t have to offer every possible service in your industry. Focus on the work you love and the services that deliver the most value.

Step 2: Create packages that make it easy to buy

Here are a few ways to structure your services:

⭐ Option 1: Three-Tiered Packages (our fave)

This is the classic good/better/best structure:

• Entry Level: A smaller, more affordable intro offer
• Signature: Your main, go-to package
• Premium: Your highest-touch, all-in option

Example for a Coach:

• Entry: 60-minute strategy session
• Signature: 3-month coaching program
• Premium: 6-month deep dive with ongoing Voxer support

Why it works:

• Your Signature package feels like the natural choice.
• Entry Level removes pricing fear.
• Premium shows you can go big if they’re ready.

⭐ Option 2: Flat-Rate Project Packages

Great for service providers like designers, photographers, or event planners.

Example for an Interior Designer:

• Room-by-room pricing (Living Room: $X, Kitchen: $Y)

Why it works:

• Clean, straightforward pricing.
• Easy for clients to visualize what they’re buying.

⭐ Option 3: Full-Service Package + A La Carte

Perfect for when you want to lead with a comprehensive package, but offer smaller add-ons.

Example for an Event Planner:

• Full Wedding Planning Package
• A la carte: Timeline creation, day-of coordination, rehearsal dinner setup

Why it works:

• Your packages guide most people to your core offer.
• A la carte is available, but doesn’t overwhelm them with choices.

Quick Tip:
Packages should feel like the easiest “yes”—they shouldn’t require clients to build their own shopping cart. A la carte services can be great add-ons, but they shouldn’t replace your core offers.

Step 3: Set your pricing mindset

This is so important—read it twice:

Your pricing should reflect the transformation you create, not the hours you work.

This is called value-based pricing, and it’s one of the best ways to grow your business without burning out.

When you price based on value, you’re focusing on the results your clients get from working with you, such as:

• Time saved
• Money earned
• Confidence gained
• Stress removed

✨ You’re not just selling your time. You’re selling a shortcut, a solution, a transformation.

How to price for value

Start by thinking about the actual benefits your clients get from your services.

Example: An interior designer isn’t just choosing furniture—they’re creating a space that feels like home, saves the client decision fatigue, and maybe even increases the value of the property.

When you price based on that outcome, you can:

• Charge what your services are worth
• Feel good about your prices
• Attract clients who are ready to invest in a solution (not just bargain-shop your time)

Step 4: Price to support your financial goals

It’s important to make sure your prices work for you—so you can hit your income goals and grow your business with ease.

Let’s break this down into something super doable:

Step 1: Set Your Monthly Income Goal

• Think about how much you need or want to pay yourself each month.
• Add about 25% to cover taxes (because, yep, you gotta).

Step 2: Factor in Business Expenses

• List out your regular monthly costs (software, subscriptions, marketing, etc.).
• Break down any annual expenses into monthly amounts.
• Add about a 15% buffer for surprise costs.

Step 3: Calculate Your Monthly Revenue Goal

• Add up your income goal + taxes + expenses + buffer = your total monthly revenue target.

This is the minimum your business should be bringing in each month to keep things rolling (and growing).

Example: A Quick Math Moment

Let’s say you want to pay yourself $5,000/month.

• Taxes: + $1,250
• Business expenses: $1,500
• Buffer: + $400

👉 Your monthly revenue goal: $8,150

So, you can reverse engineer your pricing like this:

• If your Signature service is $2,700, you’d need about 3 clients per month.
• Or if you sell a mix of packages, you can figure out how many of each you’d need to book.

It’s kinda like building your dream schedule, but with money in mind.

Step 5: Help people choose the right package

Here’s where you can be super helpful:

• Create a quick comparison chart or a simple “Best for you if…” note under each package.
• Add clarity like: “Best for you if you want quick results and don’t need ongoing support.”

You’re making it easier for people to pick what’s right for them without a phone call.

Quick Pricing Tips:

✅ Show your middle package first—it helps position it as the “just right” option.
✅ Use round numbers: $3,000 is easier to digest than $2,997.
✅ If you do custom work, “Starting at” pricing gives you flexibility.

Ready to look and sell like a pro?

We’d love to help you organize your packages and show them off beautifully online.

Browse our website templates that are built to book clients on autopilot.