Heyday Collective

When Erin first approached us, she was in the beginning stages of expanding her luxury salon to include a new, innovative concept. She knew she wanted Heyday Collective to become an umbrella brand, but wasn’t sure what that meant for her website and marketing. We loved exploring all the possibilities along with her, and seeing her vision get more and more clear.

Heyday Collective already had a stunning logo, so we recommended a brand refresh instead of a completely new brand identity. 

We started by making some refinements to the logo to help it read more clearly (especially when small), and designed additional versions of the logo to provide flexibility in all use cases. 

Then we evolved the overall brand vibe, created a new color palette, and chose graphic elements & fonts that brought the brand to life in a much more robust way.

And then we took all that goodness and used it to build out a killer website, social media strategy, and a whole bunch of Instagram templates. Make sure to check out @heydaycollective for more!