“just starting out”
Oh Hey, New Brand is a 6-week, step-by-step course, that makes it easy (and FUN!) to create a polished, professional, and unique brand—including a logo, color palette, fonts, and graphics—so you can confidently promote your business online AND charge a premium.
to:
“charging what I’m worth”
The course that takes you from:
if you’ve ever thought...
My brand will never look as good as [insert competitor brand here].
You’re in great company.
We talk to women every day who aren’t promoting themselves & their business as much as they could because they don't feel legitimate.
I have no idea what my brand style is, or how to find it!
Creating my own brand is so hard because I'm not a designer.
I want more customers, but I keep attracting the wrong people.
I want my brand to look better, but don’t know where to start.
I’ll promote myself later, I’m not “ready” yet.
My business doesn't feel "legit" yet.
well, it’s true. For the first time EVER, we’re sharing our playbook on how to design a killer brand.
get started
paying thousands for a custom designer
You KNOW you need a polished + professional brand, but you're not sure how to get there without either:
OR
spending a ton of time trying to DIY it
What if we told you that with the right guidance & tools, you can create a polished, cohesive brand in just a few weeks, without hiring a custom branding designer?
sound familiar?
GIVING THAT 9-TO-5 A RUN FOR ITS MONEY
“Jess & Gwen’s branding leadership created confidence in me to transition from a full-time corporate role to living my aspirations and dreams as CEO of my own business.”
"This has seemed impossible to me for YEARS and it really broke my heart. I’m just so happy and full of gratitude and joy. You’re simply a blessing."
i'll have what she's having
—Shannon w.
CEO, Thrive Coaching & Consulting
—Beth D.
CEO, Tiz the Celebration
Feeling EXCITED to put new content out because your brand is solid and focused, and your people WANT to hear from you.
it’s all possible & waiting for you.
We’re giving away ALL our secrets from our custom branding process... plus offering you hands-on support AND an incredible stack of bonuses (a total value of over $10,000) to make it easier for you to have a brand you love and are proud to promote.
imagine...
Nothing else like this exists on the market today.
Being able to confidently say, "This isn’t just a hobby. This is my business. Here are my rates. I’m the best at X."
Designing your website, knowing your colors, fonts, and styling are all figured out.
Having something to say on social media and posting an on-brand graphic in less than 5 minutes.
by the end of this course, you’ll have:
BRAND STRATEGY
Clarity on exactly what makes you unique, how you'll stand out, and why you're worth a premium
CUSTOMER AVATAR
A clearly identified ideal customer avatar who can’t wait to buy what you’ve got
BRAND VOICE
A unique voice, solid messaging, and the ability to quickly write copy that resonates with your audience
LOGO
A polished logo that matches your style and your positioning in your category
COLOR PALETTE
A beautiful, balanced color palette that helps you stand out & communicates the right vibe
FONTS
Brand fonts that you can use consistently to deliver the right message
ASSET LIBARY
A photo & graphics library to leverage when creating new content
TEMPLATES
Personalized templates to match your brand and make your marketing 10x easier
brand book
All your brand info + assets clearly laid out & organized in one place
and best of all, the confidence to proudly promote your business
See what you'll learn in every module
Want a logo that's truly unique? You’ll LOVE our Premium Logo Kit with unique, hand-drawn elements, a long list of handlettered words, icons, symbols, and other elements to create a one-of-a-kind, premium logo.
This kit also includes 20 premade logos, AND our guidance on the best ways to use them in your logo design.
premium logo kit
valued at $1,500
get started
Exclusive bonus
when you pay in full
We've built a multiple 6-figure business, and clients wait months and pay a premium to work with us.
WHY?
Because they know, like, and trust our brand.
They see us show up consistently, produce results, and speak from a place of confidence.
You can build this, too, and we can show you how. With the right guidance and tools, it’s easier than you think.
We spent 10 years working for million-dollar brands & 7-figure influencers, before deciding to take everything we learned, create our own studio, and help other entrepreneurs build successful brands.
Oh, Hey!
we’re jess & gwen
Trusted by
“If there’s ONE thing in your business worth investing in, it’s your brand.
Hey Hello is the only studio I recommend if you want to get it done right."
—Dee Bailey, COO, Danielle LaPorte, Inc.
module 01
create your brand strategy
Our proven framework for creating a strategic, unique brand that's worth a premium.
the
week-by-week breakdown
Oh Hey, New Brand
The no. 1 mistake people make when communicating their value.
A simple way to understand your customer avatar & communicate value to them.
Worksheets & activities to visually map your brand’s personality and competitors so you can better understand your positioning.
Our "Special Sauce Formula"—a step-by-step process to finding & monetizing your uniqueness.
module 02
define your style + colors
Our super-simple method to easily nail down your brand style and voice.
The "How to Create a Moodboard like a Designer" Masterclass, PLUS access to the exact moodboard template we use with our clients.
A walkthrough of how to use inspiration and reference, including when to (and when NOT to) use Pinterest.
Our “Stand Out Brand” formula for pushing your brand style to the next level and breaking through the noise.
How to design a color palette that helps you stand out & communicates the right vibe.
The surprising ways you can use color psychology to evoke emotion and drive action.
module 03
design your logo
A step-by-step process to easily design your own logo.
Access to our “Oh Hey, New Logo” starter kit, including 40 logos to use as a base, so you don’t have to start from scratch.
How to handle the indecisiveness that comes with choosing a logo direction.
Our designer secrets on how to use type and color effectively.
module 04
build your design + photo library
How to design dynamic marketing graphics that engage and convert.
Finally, know exactly what type of design to choose for each marketing goal.
Our favorite resources for modern, high-quality stock photos.
How to build your own photo & design library to leverage when creating new content.
Easy-to-use templates you can personalize to match your brand and make creating 10x easier.
module 05
choose your fonts + accent art
How to choose fonts that deliver the right message.
The surprising types of fonts to avoid—ones that actually hurt your brand.
A font cheat sheet—the exact font pairings we use when designing custom brands.
What you need to know about font rights and how to make your brand fonts available everywhere you need them.
Why you may want to add decorative graphics, illustrations, textures & patterns to your brand toolbox—and how to use them effectively.
module 06
complete your brand book + templates
A brand book template to bring everything you’ve developed together in one place.
A sizing cheat sheet & time-saving tips for creating social graphics.
Storage, process, and organization tips to working with your brand & graphics.
MORE TEMPLATES! We want you to be SO set up for success.
get started
if you register by January 13, you’ll get these exclusive bonuses:
but that's not all...
weekly feedback sessions with gwen & jess
Submit your designs for review during our weekly Facebook Live sessions. Not only will you get our expert design eyes on your work, we'll even jump in and help tweak your design!
valued at $2,500
private facebook group access
Our fun, friendly, no-judgment zone for sharing questions, concerns, wins, and vulnerability moments with a community of women ready to support you.
Plus, you have access to Jess & Gwen to ask their advice on whatever you might be struggling with!
valued at $250
instagram template pack
valued at $750
YOU GET A BONUS!
YOU GET A BONUS!
YOU GET A BONUS!
Want access to our personal stash of social templates? This pack includes THREE sets of fully-customizable Canva templates, optimized for promotion & engagement. Whether you want to post an article, how-to, behind-the-scenes, meme, or promotion… these templates will have you covered! (These are the same templates we use in our own business, and this is the only place to get them—they're not for sale anywhere else!)
font pairings cheat sheet
Fonts are super important—they can take your brand from looking disjointed & sloppy to cohesive & polished. But it can also be overwhelming when there are so many to choose from!
That's why we created a list of our favorite font pairings, including what vibe they give off, and how to use them in your own brand.
valued at $350
01
02
03
04
05
special sauce finder
It’s easy to think you need a ton of experience or fancy qualifications to charge a premium, but you don’t. You just need to be positioned uniquely and give your niche exactly what they want—and that's your special sauce.
Knowing & using your special sauce is one of the most powerful ways to stand out from the competition. In this workbook, we'll walk you through our proven process to find YOUR special sauce.
valued at $1,000
I'm ready to enroll
$10,000
That's a total value of over
Six guided, interactive modules showing you literally EVERYTHING you need to do to build strategic, polished brand & branding toolkit.
let’s do a quick recap:
Our "Special Sauce Finder"—a step-by-step process to finding & monetizing your uniqueness.
Phew!
BUT during this limited-time period:
We’re offering ALL of this for only $997, or 6 payments of $197.
A complete, step-by-step branding framework you can use over & over to create and launch successful brands.
Hands-on guidance and feedback from professional branding experts.
Weekly live feedback sessions with Jess & Gwen.
Access to the private Oh Hey, New Brand Facebook group, and a community of entrepreneurs at the same stage as you.
TEMPLATES GALORE! We want you to be SO set up for success.
Access to our “Oh Hey, New Logo” resource kit, including 100 starter logos to use as a base, so you don’t have to start from scratch.
A font cheat sheet—the exact font pairings we use when designing custom brands.
The entire “How to Create a Moodboard like a Designer” Masterclass, PLUS access to the exact moodboard template we use with our clients.
A brand book template to bring everything you’ve developed together in one place.
An insane stack of bonuses to make sure you have everything you need to create a killer brand.
We want to set you up for the MOST success possible, so for the first time ever, we're offering 1:1 virtual coaching sessions exclusively for ten Oh Hey, New Brand VIP members.
During our first video call (60 minutes), we'll focus on how you can get the most out of your business and branding in 2021. Your call will be tailored to your individual needs—whether it’s an audit of your current brand, help outlining your goals, or working to identify your special sauce (the differentiator you can charge a premium for).
In our second call (30 minutes) we'll look at your branding progress together and provide feedback, tips and advice. We'll help you finesse & perfect your brand so you can move forward with confidence.
1:1 coaching with gwen & jess
valued at $2,000
ONLY 9 VIP SPOTS left!
let's talk about the VIP experience
Looking for more support?
$297
most flexible
Two 1:1 coaching sessions
get started
6 installments of
$1,497
best value
Two 1:1 coaching sessions + Premium Logo Kit
get started
1 installment of
get started now
a total value of over $10,000!
After enrollment you'll gain access to our Pre-Course resources where you'll get our Brand Assessment. Additionally, within the first modules, we will dive deep into your Brand Strategy and Brand Style, where there will be a ton of helpful tips, tricks, resources and exercises that will get your creative juices flowing and allow you to start making the important decisions needed to start building a brand you love.
We’re confident you’ll see the immediate value of your investment BUT, after 14 days, if you’re suffering from creative block and not able to take your current vision to the finish line, simply reach out and show us that you’ve completed the exploratory work assigned in the first two modules, and we’ll refund your investment. Full details here.
get started
Oh, and did you know about our 14-day guarantee?
have more questions?
Let's talk >>
Get Started
Can I get all the modules at once?
Do I have to own a business?
I’m a designer. Will this course help me with my own branding clients?
Will I really have a polished brand and toolkit done in 6 weeks?
Will this course help me charge more?
What if I don’t have ANY design experience?
How much time do I get with Jess & Gwen?
Can’t I just do this on my own for free?
I already have a logo. Will this course still be valuable for me?
How much time will this take?
Will this help me with social media and marketing?
Why should I do this instead of hiring a designer?
DO I NEED ANY SPECIAL PROGRAMS TO COMPLETE THE COURSE (LIKE ADOBE ILLUSTRATOR)?
Your brand will evolve a ton in your first few years, so we don’t recommend investing thousands in a custom brand right away. The most important thing is to have something strategic, polished, and cohesive that makes your business look legitimate and gives you the confidence to proudly promote your business. This course is the best way to create a strategic brand identity without a huge price tag.
Why should I do this instead of hiring a designer?
Why should I do this instead of hiring a designer?
Yes, absolutely. By nailing down your brand positioning, voice, and visuals—and with all the tools, training & templates you’ll receive—creating marketing graphics will become way easier & less stressful. In Module 6, we also cover how to communicate your message & value, and time-saving tips for creating social media content.
Will this help me with social media and marketing?
We designed this with the busy person in mind. You can squeeze in the bite-sized lessons (5-20 mins each) whenever it’s convenient for you (including on-the-go, in the mobile app). The course is laid out to take place over 7 weeks (6 modules + implementation week), but you’ll have lifetime access to the content, so you can revisit it at any time.
How much time will this take?
Why should I do this instead of hiring a designer?
I already have a logo. Will this course still be valuable for me?
Yes, definitely. Your brand is so much more than just your logo—it’s the reason you exist, how you’re different from your competition, the way you talk, the value you provide, and how you show up consistently everywhere. We cover all the bases, so you walk away with clarity on your brand foundation as well as a fully-stocked brand toolkit.
Why should I do this instead of hiring a designer?
Can’t I just do this on my own for free?
You could, yes. But we can make it WAY faster and easier, with a more successful result. We created this course because we saw new business owners struggling to DIY it on their own, unhappy with everything they created, and letting their branding become a barrier to progress. We want to help you get to the branding finish line so you can start promoting yourself and landing customers!
Why should I do this instead of hiring a designer?
Can I get all the modules at once?
We’ll unlock one module per week (except for the implementation week) so you have plenty of time to dive into the lessons and complete that part of your brand kit before moving on to the next. We do this to protect your time, attention, and focus while sparing you from the intense overwhelm that stops so many new business owners in their tracks.
Why should I do this instead of hiring a designer?
Why should I do this instead of hiring a designer?
Do I have to own a business?
Nope! Though business-owners LOVE the program because it strengthens their business strategy, branding can be used for so many other things. We’ve helped with branding for personal blogs, non-profits, passion projects, content sites, and events.
Why should I do this instead of hiring a designer?
I’m a designer. Will this course help me with my own branding clients?
Absolutely. You’re getting a complete, step-by-step branding framework you can use over & over to create and launch successful brands. Plus, the upfront branding strategy will be a game-changer to make you feel more confident digging deep with your own clients and setting them up for success.
Why should I do this instead of hiring a designer?
Yes! (Well, technically 7 including the implementation week.) Everything is simplified to only what you REALLY need to know to create a killer brand—no fluff. We add to your Brand Guide + Brand Toolbox each week, so you end up with a strategic, polished brand and toolkit. Plus, we’ve created so many templates and tools for you to make things even easier!
Will I really have a polished brand and toolkit done in 7 weeks?
Why should I do this instead of hiring a designer?
Yes! Having a polished and professional brand signals legitimacy and expertise to potential customers, which means they’ll be willing to pay a higher price tag. In Module 1, we also walk you through how to focus in on a niche and clearly communicate your value to them—both critical elements in order to charge a premium.
Will this course help me charge more?
Why should I do this instead of hiring a designer?
Well then, you’re in the right place! We made this course specifically for YOU, the non-designer. We threw out all our fancy design programs and jargon, created a simple, step-by-step branding process, AND we give you a ton of starter templates so you’re never starting from scratch!
What if I don’t have ANY design experience?
Why should I do this instead of hiring a designer?
You get our expert design eyes on your work every week in our live feedback sessions. We also hang out in the Facebook group, ready & waiting to answer your questions and offer feedback. If you want even MORE time with us, check out the VIP option—it includes two one-on-one coaching sessions!
How much time do I get with Jess & Gwen?
DO I NEED ANY SPECIAL PROGRAMS TO COMPLETE THE COURSE (LIKE ADOBE ILLUSTRATOR)?
Nope! We wanted to make this program super simple. We only use Canva for any creation, and you can totally use the free version of it to do everything.
answers
FAQs
have more questions?
Let's talk >>
I'm ready to enroll
You get our expert design eyes on your work every week in our live feedback sessions. We also hang out in the Facebook group, ready & waiting to answer your questions and offer feedback. If you want even MORE time with us, check out the VIP option, where you also get two 1:1 coaching sessions!
How much time do I get with Jess & Gwen?
Well then, you’re in the right place! We made this course specifically for YOU, the non-designer. We threw out all our fancy design programs and jargon, created a simple, step-by-step branding process, AND we give you a ton of starter templates so you’re never starting from scratch!
What if I don’t have ANY design experience?
Yes! Having a polished and professional brand signals legitimacy and expertise to potential customers, which means they’ll be willing to pay a higher price tag. In Module 1, we also walk you through how to focus in on a niche and clearly communicate your value to them—both critical elements in order to charge a premium.
Will this course help me charge more?
Yes! (Well, technically 7 including the implementation week.) Everything is simplified to only what you REALLY need to know to create a killer brand—no fluff. We add to your Brand Guide + Brand Toolbox each week, so you end up with a strategic, polished brand and toolkit. Plus, we’ve created so many templates and tools for you to make things even easier!
Will I really have a polished brand and toolkit done in 6 weeks?
Absolutely. You’re getting a complete, step-by-step branding framework you can use over & over to create and launch successful brands. Plus, the upfront branding strategy will be a game-changer to make you feel more confident digging deep with your own clients and setting them up for success.
I’m a designer. Will this course help me with my own branding clients?
Nope! Though business-owners LOVE the program because it strengthens their business strategy, branding can be used for so many other things. We’ve helped with branding for personal blogs, non-profits, passion projects, content sites, and events.
Do I have to own a business?
We’ll unlock one module per week (except for the implementation week) so you have plenty of time to dive into the lessons and complete that part of your brand kit before moving on to the next. We do this to protect your time, attention, and focus while sparing you from the intense overwhelm that stops so many new business owners in their tracks.
Can I get all the modules at once?
You could, yes. But we can make it WAY faster and easier, with a more successful result. We created this course because we saw new business owners struggling to DIY it on their own, unhappy with everything they created, and letting their branding become a barrier to progress. We want to help you get to the branding finish line so you can start promoting yourself and landing customers!
Can’t I just do this on my own for free?
Yes, definitely. Your brand is so much more than just your logo—it’s the reason you exist, how you’re different from your competition, the way you talk, the value you provide, and how you show up consistently everywhere. We cover all the bases, so you walk away with clarity on your brand foundation as well as a fully-stocked brand toolkit.
I already have a logo. Will this course still be valuable for me?
We designed this with the busy person in mind. You can squeeze in the bite-sized lessons (5-20 mins each) whenever it’s convenient for you (including on-the-go in the mobile app). The course is laid out to take place over 7 weeks (6 modules + implementation week), but you will get lifetime access to the content, so you can revisit it at any time.
How much time will this take?
Yes, absolutely. By nailing down your brand positioning, voice, and visuals—and with all the tools, training & templates you’ll receive—creating marketing graphics will become way easier & less stressful. In Module 6, we also cover how to communicate your message & value, and time-saving tips for creating social media content.
Will this help me with social media and marketing?
Your brand will evolve a ton in your first few years, so we don’t recommend investing thousands in a custom brand right away. The most important thing is to have something strategic, polished, and cohesive that makes your business look legitimate and gives you the confidence to proudly promote your business. This course is the best way to create a strategic brand identity without a huge price tag.
Why should I do this instead of hiring a designer?
FAQs
Nope! We wanted to make this program super simple. We only use Canva for any creation, and you can totally use the free version of it to do everything.
DO I NEED ANY SPECIAL PROGRAMS TO COMPLETE THE COURSE (LIKE ADOBE ILLUSTRATOR)?
Often you feel indecisive, confused, unsure, and generally like you’re spinning.
Yet it SEEMS like it should be so much easier.
Here’s the truth:
Creating a brand to represent your dreams is extremely emotional and personal.
If you want to move forward in your business and you know your lack of confidence is holding you back, this course is for you.
Yes, even if you feel like you’re not ready. (You are.)
We know all the ways imposter syndrome gets in your way. All the scary thoughts, roadblocks, and reasons NOT to promote yourself.
We’ve been in your shoes.
We’re here for you and with you, and we want to make this process easy for you.
Yes, even if you’re not 100% sold on your business name. (We’ll workshop it with you.)
Yes, even if you’ve never designed anything before. (We made this SO. SIMPLE.)
We just didn't know where to start in our branding process. We knew what we liked and wanted to say, but just didn’t know how to pull it all together. Gwen & Jess helped us determine and find our styles, our message, our voice, and how we wanted our brand to be positioned. The process was fun and our new branding is spot on!
—Linda B.
Your Awakened Heart
I have never taken the time to create MY OWN branding. Client work always came first, so I never focused on getting my own website and social media presence together. It was just slapped together to have something up quickly. THANK YOU for the motivation and the kick in the butt!