When we started working with Erin, founder of Heyday Collective, she was in the beginning stages of evolving the brand into include a new, innovative luxury salon concept.
Part of our task was to build Heyday Collective into an umbrella brand that could house multiple locations and a growing list of amenities.
The brand already had a stunning logo, but was missing a full brand identity.
We started by making some refinements to the logo to help it read more clearly (especially when small), and designed additional versions of the logo to provide flexibility in all use cases.
Then we evolved the overall brand vibe by creating a new color palette, curating a new font suite, and creating graphic elements that brought the brand to life in a much more robust way.
Then we took all that goodness and used it to build out a dynamic website and some killer social media graphics. We love continuing to partner with Erin to evolve the Heyday brand as the business grows!
Erin Frazee, founder, HeyDay Collective
Now everything is cohesive and professional. I can scroll through my website and feed and love that everything looks intentional.”
“My old website & social looked very DIY and mis-matched because I was using templates that weren't created for my brand.
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We specialize in designing unforgettable brands & irresistible websites for women-led businesses