Our Services
$4,500
Over two weeks, we’ll explore multiple directions and refine your vision into a polished, cohesive, and highly flexible brand suite that sets you apart and speaks directly to your ideal audience.
Custom
Brand Identity
Designed for those looking to stand out, this process starts with a blank canvas.
This is an in-depth, strategy-driven process where we start from scratch to craft a one-of-a-kind visual identity for your business.
how it works
The Process
You’ll receive a complete Brand Identity Suite with web + print files, plus a Brand Guide to ensure you know exactly how to use your new visuals.
Delivery & Launch
Step 4
This is the fun part! We'll finalize your logo suite and dive into designing custom graphics, patterns, and other key brand elements to give you a fully flexible identity.
Brand Development
Step 3
We’ll explore multiple logo concepts and begin establishing your brand’s look and feel—gathering your feedback before moving into full brand development.
Concept Exploration
Step 2
We kick things off with a deep dive into your brand—its personality, values, and audience—so we can design an identity that aligns with your business goals.
Strategy & Vision
Step 1
Kristin Brewster, Owner, merkels floral studio
Then, before you know it, your dreams are right there in front of you.”
“They take you on a magical and FUN ride getting to know the heart of your company.
what’s included
The Details
Rights to your final brand identity.
Copyright Ownership
A detailed document outlining how to use your new branding and file formats for digital & print use.
Brand Guide + Toolbox
Unique design elements, such as illustrations, patterns, or textures, that add depth & consistency to your brand.
Custom Brand Elements
Carefully-selected fonts that complement your brand’s personality, with guidance on when & how to use them.
Font Selections & Licenses
A strategic, intentional color palette and a detailed guide on how to use each color effectively.
Color Palette
Main, secondary, and alternate logos for depth & flexibility, and a custom mark that uniquely represents your brand.
Robust Logo Suite
After using our Onboarding Guide to explore your vision, we'll meet to get aligned & review visual reference together.
Strategy Session
Our signature process for developing a completely original, strategy-driven brand identity.
Custom Design Process
custom brand work
Designed to stand out
happy clients
What they're saying
Jillian B., L’Unico Bridal
You two made this investment so worth it! I'm opening my business with so much confidence because of the beautiful and perfect brand you created!!”
“I love it! I’m actually crying, it’s so beautiful and everything I could have imagined!
Kathy C., Profit Flowit
It's clear you have your process down to a science. Everything was so efficient and systemized, yet it never felt rigid. You made space for creativity to thrive at every step."
“Your creative brilliance is something I’ll be raving about for a long time.
Colleen H., Bond Voyage
This has truly helped me move from overwhelm to excitement about what I am launching into the world. You both are so so gifted, and such a joy to work with."
“Y’all! My jaw is on the floor. I’m utterly blown away with all the thoughtful details.
Heather C., Good Luck Grams
And it could not have been more simple! I would recommend them to anyone who is looking to take their brand to the next level."
“I honestly felt like they were reading my mind. They brought to life what had been in my head for so long.
Erin F., Heyday Collective
Now have all the tools, and everything always looks cohesive. I love that you always take my ideas and turn them into something so much better than I could've imagined!"
“I love my brand so much—you’ve made creating social graphics actually FUN!
Diana G., Fit By Diana G
Professional, talented, and PATIENT! When it comes to bringing your vision to life, you're going to have a lot of feedback, and these ladies take that feedback, listen, apply it, and ensure it's exactly what you want."
“I absolutely loved working with Jess & Gwen!
You’re looking for design partners to bring your vision to life with strategy & expertise
You want the flexibility of multiple logo variations and a suite of design elements
You need a professional identity that reflects the high quality of your business
You want a completely original brand that doesn’t look like anyone else’s
This might be for you if...
—kerry, ceo, cleveland ballet conservatory
“You have no idea how thrilled I am to finally feel proud of my brand.”
frequently asked questions
We consider this part of our job! The first step in our process is our Onboarding Guide, which we've designed to get everything out of your head and into ours. Then, we bring your vision to life & provide feedback questions to help you articulate what you're loving.
I’m not sure how to articulate my vision. Can you help?
We offer ongoing design support for additional branded materials—just reach out when you’re ready.
What if I need additional brand assets later?
Can you help with brand strategy?
The process takes about two weeks, during which we’ll share concepts and make refinements based on your feedback.
How long does the process take?
The Custom Brand Identity is for those who want to start from scratch, dig into strategy, and build a truly unique and robust brand identity—including more logo variations, a custom brand mark, and bespoke assets like illustrations and patterns.
The Brand Boutique is a budget-friendly transformation that starts with a pre-designed brand that we customize for you. It’s perfect for new and emerging brands who need a polished, professional look without the extras.
What’s the difference between the Custom Brand Identity & the Brand Boutique?
See more FAQs or Email us at hi@heyhello.studio
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