J.K. Simms & Co. is a luxury spa consultancy founded by Jennifer Simms. When Jenn came to us for a new website, she was looking to attract clients who feel aligned with her approach. She also wanted to make an impact in the industry as her own entity, rather than via companies she’d worked with in the past.

She wanted her brand and website to feel tranquil, harmonious and inviting — and to present her business as confident and experienced yet personable and trustworthy. And most of all, she wanted to keep things simple. We brought in nature photos and textures to evoke the brand vibe, and used warmer tones to replace white & black so the overall vibe was friendly and approachable.