We’ve created a lot of websites for service providers over the years, and while every client is unique, there’s a few things we hear over & over:
If you’ve ever thought either, you’re definitely not alone 🤗
That’s why we’re sharing the six things your website needs to sell premium services to clients who value what you do👇
Let’s dive in!
It’s tempting to want to use your website as a collection of everything you’ve ever created (we’ve definitely done it!), but that’s not necessarily the best way to market your services 😬
Luckily, the days of hiding your prices until you get someone on a sales call are long gone 👋
People respect transparency, and usually want to have a price range in mind before they reach out.
The good news is… as long as the value of your services is clear, adding some sort of price range will likely increase your booking rate.
And don’t feel like the prices you list have to apply to all projects. You’re just giving people an idea of what to expect.
We like to use the phrase, “Our packages begin at $X and our average client spends between $X and $X.”
This is another place where we’re all tempted to list everything we know how to do as a service, but that actually does us a disservice. (See what we did there? 🙃)
People are willing to pay a premium for expertise in the exact thing they need, so it’s best to focus on one or two areas of expertise and create simple packages that align with them.
A professional website design tells potential clients that you take your business, and their investment, seriously.
It also shows that you’re dedicated to creating a great experience for them — one that’s worth a premium.
While we recommend doing anything necessary to get your business up and running (the first step is the hardest!), when you’re ready to level-up and start charging a premium, it’s time to make sure your website is just as polished as your client experience.
Every visit to your website is a potential lead, even if they’re not ready for your services yet… or need more convincing before hiring you.
Make it easy for potential clients to recognize you by using the same branding across all touchpoints.
Not only does cohesive branding help create brand awareness, but it also lowers your marketing costs.
These six must-haves are exactly what we used to create Brooklyn South, our new Website Template designed for service providers.
It’s strategically crafted to help you book more clients and charge higher rates.
We’d love to help you book more aligned clients and make more money with your website.
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