A beginner’s guide to
We know branding can feel overwhelming, but it doesn’t have to be!
The Branding Roadmap
Getting Started resources:
Let's dive in!
We're here to take you through each step of the process, from defining your brand strategy to creating unique brand visuals that stand out.
Why is branding important?
This is your step-by-step guide for how to create a polished brand you can't wait to promote.
Download the free Branding Roadmap!
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Our #1 most important piece of branding advice is to start with strategy! Your brand strategy is the value you offer, who needs it, and why they should choose you over your competition. In this step, we'll help you define your brand strategy by defining your ideal customer avatar, uncovering your special sauce, and creating a concise brand positioning statement.
Develop your Brand Strategy
Let's Develop your brand strategy →
This is the fun part! We're going to look at the big picture and show you how to dream up the best version of what your brand could look & feel like. This step includes choosing your brand adjectives, collecting inspiration on Pinterest, and curating a moodboard that conveys your brand's vibe.
Define your Brand Aesthetic
Let's Identify your Brand Aesthetic →
Choosing your brand colors can be tricky! You may be wondering how many colors you need, how to narrow down, and how to stick to one palette when you love ALL the colors (us too!). That’s why we created The Color Workshop — step-by-step training & plug-and-play templates that show you exactly how to create an impactful color palette for your brand.
Curate your Color Palette
Let's Curate your Color Palette →
It's totally ok if this step makes you want to run and hide... we're here to help! We'll point you to our favorite resources to use if you don't want to start from scratch, and we'll also let you in on the #1 secret to creating a professional, polished logo (it’s simpler than you think!).
Create your Logo
Let's create your logo →