A beginner’s guide to 

creating your own brand

Branding 101

DIY resources and a step-by-step guide that make branding fun & easy

We know branding can feel overwhelming, but it doesn’t have to be!

The Branding Roadmap


Getting Started resources:

Let's dive in!

We're here to take you through each step of the process, from defining your brand strategy to creating unique brand visuals that stand out. 

Why is branding important?


This is your step-by-step guide for how to create a polished brand you can't wait to promote.

How to create a brand identity

Download the free Branding Roadmap!

Free Bonus! →

Our #1 most important piece of branding advice is to start with strategy! Your brand strategy is the value you offer, who needs it, and why they should choose you over your competition. In this step, we'll help you define your brand strategy by defining your ideal customer avatar, uncovering your special sauce, and creating a concise brand positioning statement.

Develop your Brand Strategy

Step 1

Let's Develop your brand strategy →

This is the fun part! We're going to look at the big picture and show you how to dream up the best version of what your brand could look & feel like. This step includes choosing your brand adjectives, collecting inspiration on Pinterest, and curating a moodboard that conveys your brand's vibe.

Define your Brand Aesthetic

Step 2

Let's Identify your Brand Aesthetic →

It's totally ok if this step makes you want to run and hide... we're here to help! We'll point you to our favorite resources to use if you don't want to start from scratch, and we'll also let you in on the #1 secret to creating a professional, polished logo (it’s simpler than you think!).

Create your Logo

Step 4

Let's create your logo →